Tuesday, 24 September 2013

Realist Production Pitch

Who We Are:
We are the ‘Realist Production’ media team. Together, we work to provide our audiences with high quality films of the Social Realism genre.  Our aim is to provide a thorough representation of society both hyper-real and honest in order to please our audience, creating fresh and excited ideas that are unique to us.

Why Pick Us?
In our successful attempts to deliver liberating social realism films, we are extremely efficient and offer high quality work. Our team consists of four dynamic individuals:

Kortney Hudson: has taken the role of producer. As producer, Kortney is expected to supervise throughout the production of the trailer and then finally present the product to a financing body such as our film distributor which we have chosen to be BBC films.

Solomon Ssenyonga: will be the director throughout the production of our film trailer. Solomon will be the voice of direction throughout our trailer making. He will be in control of projecting are vision onto the screen so that what we wanted to created can be seen by our audience.

Sean Okpa: Will be mostly focussing on sound design. This involves choosing the correct tracks which will be embedded into our trailer during the editing process which would give a better depiction of our film, as music can contribute to the formation of our characters emotions. Sound also involves making sure that characters can be heard and that there is no disruptive background noise.

Abena Amoako: and myself who will be in charge of editing, as an editor I will be assembling our recorded work into a finished product which will then be distributed. I will be working closely with Sean to make sure are short scenes correlate with are selected sound track. My post production role is key, as it is a big quality determinant.

We work amazingly in bringing something different to our company

Our Target Audience Focus:
From our research we noticed that most social realism films such as Menace II Society and Fish Tank were targeted at those aged 15 and upwards due to possible violent or sensitive scenes and foul language. For Similar reasons we have decided to target our films to those who are aged 15, however in addition to this we feel as though the prominent usage of slang would be most appropriate to people of the this age.

Although there are also various films of the same genre that are targeted to our audience, we believe that there is a gap in the market for our film as it reveals a different dynamic to social realism films because it is filmed from the perspective of the characters. Because social realism films are targeted to niche audiences, we feel as though our film will be successful once distributed as people will be able to watch situations that relate to them.

Film Synopsis:
Our film focuses on the our protagonist character Ramel who is a black male living in East London but aspires to become a rapper; however Ramel is constantly set back by distractions in his life such as friends and family.

Growing up in a more or a less poisonous environment with little motivation has led Ramel to mixing with people that are typically described as the ‘wrong crowd’ but are generally just misled teenagers who feel dependent on their friends as they have grown to be each other’s form of comfort. However this is depicted as being a burden to Ramel who is trying to better him and surpass boundaries that have been set for him.

After finding a leaflet on the train for a talent competition with a grand prize being a contract with a major record label, Ramel is eager to participate in the competition and receives support from his girlfriend, Stacey who acts as an inspirational character in his life.

However before participating in the talent show, Ramel receives a phone call from his friends Femi and Kieron asking him to come look for a boy who had supposedly beaten up Femi.
The trailer ends in great suspense as the viewers are left not knowing whether Ramel has left in a rush to attend his talent show or meet up with his friends.

Marketing Strategy:

We have decided to make a 1.30-2.30 minute trailer and strongly believe social media will make a great contribution to the marketing of our film. Independent social realism films don’t usually have teaser trailers as they have low production budgets and are therefore incapable of creating multiple film trailers, so we think creating a longer trailer will give our audience the information they need in-order to make our trailer and film a success. We feel that in the past few years the development of technology has enabled software’s such as Twitter and Facebook to be created. This offers us a free platform to distribute our media so that it will be accessible to our audiences. 

Created by Abena Amoako


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