Evaluation: Question 1

 How effective is the combination of your main product and ancillary text ?

I feel that our ancillary task suits our final product well as the film poster both uses the same typography in the title of the trailer the font 'most wanted' was used the main product and ancillary text to show an immediate connection between the three. The style the character is dressed in the poster and independent film magazine relates to the social realism trailer of that young urban street look. Also having the model pictured in a hood in both the ancillary text relates to the title of the trailer 'Dreamz in the Hood', it was important that we kept our target audience the same through out our ancillary text and main product. We didnt want our trailer appealing to a younger audience and then our poster and magazine appealing to a elderly audience. The use of  graffiti was used in both the main product and poster to maintain the nature of the products youthfulness show the continuation from the trailer to the poster.

From looking at 'sight and sound' magazines I captured the idea of putting the name of my trailer in the middle of the magazine to let the audience aware of the connection between the indepedent magazine, poster and trailer. Originally I did not insert the name of my film on the magazine but through group discussions we felt that the independent film magazine did not really show a clear combination of the 3 products as it didn't mention the title letting the audience be aware that this independent magazine was created from the features of the trailer.

I liked the layout of having the film title across the main image however one thing I felt was that the magazine would need use colours that will convey the genre of the trailer and match the colour scheme used through out the ancillary text and the main product.We also decided to use the protagonist character from the trailer in the magazine and in the poster to show consistency and a clear connection between our main product and ancillary task. Furthermore in the trailer our protagonist character is seen to be wearing hooded jumpers which is stereotypical worn by young teens with some sort of gang affiliation, it is evident by looking at the poster and independent film magazine that we imported the 'Hoody' theme in the ancillary. The 'Hoody Theme' links to our target audience as hoody's are the trend and day to day clothing of the youth, and as they are affordable and not out of their price range they are accessable to the youth. Also the media has enforced a moral panic on society as it exaggerates hooded clothing regards youths as outlaws and a challenge to authority and tries to marginalise the youth from society, which we imported that moral panic into our trailer seeing the youths marginalised in socicety and gang relations. We imported scenes from the trailer and placed them into the poster making it evident that the poster is related to the trailer, and in the poster we got same font which is used in the independent magazine which also shows a relationship between the two ancillary text and the main product. Also the same escapism  theme is seen throughout all our products.

We challenged stereotypes of females as they are normally seen as uneducated and usually dressed in provocative clothing, however this was not the case as in our trailer as we formed our female character to present her self in a more respectful manor and was in this case more educated than the male. we linked our story line to Levis Strausse's theory of 'Binary Opposition' Good vs Evil, Girl vs Boy etc. In our trailer the use of binary opposition we made was good vs evil as the girl played the good samaritan trying to encourage her boyfriend to make the right choices and focus on his career rather than living for the streets. we also used the binary opposition theory in the independent magazine, showing the contrast in colours where the characters colour was manipulated to look bright and stand out  and  made the background block of flats look dark to convey many meanings like for example the dark grey block of flats may anchor the theme of pain and struggle while the main image of the model to is brighter may convey theme of hope and escapism .

 

https://www.youtube.com/watch?v=gg1yMOdjyp0&safe=active

As you can see using this fish tank example, the 2 ancillary text relate to the main trailer by them using the protagonist character on the front cover of both of them which makes viewers immediately think of the trailer when they look at the poster and magazine.Also the way the character is dressed in both ancillary represents the working class culture the fish tank trailer portrays.

Evaluation: Question 2

What have you learnt from your audience feedback? from ssenyonga10

Evaluation: Question 3

Here are my evaluation vlogs. My evaluation question was "In what ways does your media product use, develop or challenge forms and conventions of existing media products" I have chosen to split my vlogs into 3, each focusing on our individual products.
This vlog focuses solely on our film poster:


This vlog focuses solely on our film trailer:



This vlog focuses solely on our independent film magazine:

Evaluation: Question 4

Independent Film Magazine Final Draft

'Dreamz in the Hood' Independent Film Magazine: Alternative Version

Created by Abena Amoako

'Dreamz in the Hood' Trailer: Final Draft

DREAMZ IN THE HOOD draft 3 from Media @ St. Bons on Vimeo.

Independent Magazine: From First to Final Draft

This was my first draft of my independent magazine.We chose this photo because it is centrally framed and it has eye contact with the audience which enforces its mode of address which i thought was useful as a front cover of a magazine has to engage with its target audience. i decided to keep this draft quite simple to follow the conventions of a independent film magazine by keeping the sell lines to a minimal. Also with the typography I tried to design it in a way it looks youthful to allow me to connect with my target audience

This is my second draft of my independent film magazine. As you can see I changed the background to my image as I thought the woods in my first draft didn't anchor my genre as much. However I replaced my previous background with an block of flats estate which through research anchors my genre well, also i thought adding a sell line making it clear to my audience that my magazine is a independent film magazine. I kept the typography the same but had a little play about with the colour scheme and changed my masthead colour to black which was previously blue. The reason for my change in colour is because I wanted to keep my colours consistent and just use 3 different colours as in comparison to my first draft i used a range of colours which doesn't make my magazine colour scheme consistent.

This is my final version to my independent film magazine and there is evident progression from my first and second draft to my final version. As you can see from the three pieces I have kept the same image but have just manipulated it more and more, the difference between this image from my second draft is that I manipulated the complexion of my face making it much more clearer as I thought in my first and second draft my complexion looked quite dull due to the poor quality of the camera but I made full good use of the Photoshop software and  solved the problem .Furthermore I made some changes to my background, I kept the same image but manipulated the colour and tuned down the colour making it look gloomy and less exotic as in my second draft the bright colours didn't really anchor my genre as much as I wanted it too. The dark colour scheme conveys my story line and its mainstream convention of the social realism genre. Due to the change in colour to my background my masthead colour had to change and couldn't stay black because it would clash with the background making the clarity difficult to recognise. However I researched colour schemes online and found out that red is a brilliant colour on black as it has various meanings like 'love and hate', 'danger and fate' etc. I changed the colour scheme from my previous draft as I thought the change was inevitable but I am contempt with my new colour scheme.

Created by Sean Okpa

'Dreamz in the Hood' Poster: Final Draft

Feedback on the Independent Film Magazine

Myah - Good image, maybe decrease the size to reveal more of the background.

Nadia - The background should anchor the genre more, woodland connotes a horror film more than a social realism film. 

David - I think you should ad graffiti similar to the one used at the end of your trailer to help create more of a brand.

Enzo - Very significant improvements from the first draft. The background and the font used anchors the genre very clearly, I can instantly tell this is a social  realism film.

Development of Independent Magazine

This is the image of our protagonist in our trailer 'Dreamz in the Hood' that I have selected to be used as the cover of our independent film magazine. As it stands the image is pretty basic, it was constructing in a Greenway hence the trees in the background and we don't feel as though it is a good representation of a independent film magazine therefore would need a lot of manipulation to fulfill what we aim to create which I will do in Photoshop. 

After opening the image into Photoshop I began manipulating. I went to Image then clicked "desaturate". This turns the the coloured image into a black and white image which was necessary for the effect I planned on using. I then moved the contrast tool to "76" and the brightness tool to "-51" as I wanted the image to be clear and not too over powered by light as more effects were to be further added.

Next, I added my chosen effect onto the desaturated image. I went to "Filter", "Sketch" and then chose the "Note Paper" filter. I then had to further adjust the "Image Balance" which I moved to '7', the "Graininess" which I adjusted to '3' and the "Relief" which i adjusted to '3' also. This was all chosen down to preference as although I wanted the effect to be prominent, I also wanted the image to remain detectable.

To further develop this effect, I went to "Image", "Adjustments" and then clicked on the "Hue and Saturation" tool. I then clicked "colorize" which would allow me to adapt the colour of my image. I had chosen a blue shade which was hue '238' and then adjusted the saturation to '56' and the lightness to '0' which was a good median and didn't deduct from the image.

I wanted to further adapt this image and create a more artistic effect on the image. I did this by going to "filter", then "filter gallery". I selected the "ink outlines" filter which created a more defined image. I moved the "stroke length" to '4', "Dark Intensity" to '20' and "Light Intensity" to '10' so the light would balance the darker elements on the image as seen above.























I then decided to add other external features onto the front cover of the Independent Film Magazine. This
included a "barcode" which I added in a circle which I created using the "Elipse Tool". I used this to also add the title of the film magazine which was influenced by the 'Little White Lies' magazine. I also added the price of the magazine which is a convention of any magazine as consumers need to be made aware of how much they have to pay for the product.

Lastly, I focused on the title 'Dreamz in the Hood'. I wanted the title to replicate the one seen on the actual 'Dreamz in the Hood' poster. This way my audience will be able to identify with our film through the magazine

Feedback of Independent magazine

The magazine was very good in terms of the conventions of an independent magazine however I don't think its a magazine that portrays our film in terms of its story line. It doesn't really sell the story as there is nothing on it that seems appealing to the audience.

Feedback on the Film Poster

During class, we presented our Film Poster to our peers and asked them for positive or negative feedback and here were the results.

Sean Oyebanjo - I like the use of the critical success positioned on the film poster. It gives it a realistic effect which would certainly make me want to watch the film more.

Jennifer Torres - I like the effects used on the four images placed at the bottom of the poster, it shows the whole cast as well as the main image of the protagonist. It also fits in with the title of the film  'Dreamz In The Hood' as it gives the images a dreamy effect.

David George - I think the background should be of a more urban setting, which would allow the audience to identify the genre of the film as soon as they see the poster.