I feel that our ancillary task suits our final product well as the film poster both uses the same typography in the title of the trailer the font 'most wanted' was used the main product and ancillary text to show an immediate connection between the three. The style the character is dressed in the poster and independent film magazine relates to the social realism trailer of that young urban street look. Also having the model pictured in a hood in both the ancillary text relates to the title of the trailer 'Dreamz in the Hood', it was important that we kept our target audience the same through out our ancillary text and main product. We didnt want our trailer appealing to a younger audience and then our poster and magazine appealing to a elderly audience. The use of graffiti was used in both the main product and poster to maintain the nature of the products youthfulness show the continuation from the trailer to the poster.
From looking at 'sight and sound' magazines I captured the idea of putting the name of my trailer in the middle of the magazine to let the audience aware of the connection between the indepedent magazine, poster and trailer. Originally I did not insert the name of my film on the magazine but through group discussions we felt that the independent film magazine did not really show a clear combination of the 3 products as it didn't mention the title letting the audience be aware that this independent magazine was created from the features of the trailer.
I liked the layout of having the film title across the main image however one thing I felt was that the magazine would need use colours that will convey the genre of the trailer and match the colour scheme used through out the ancillary text and the main product.We also decided to use the protagonist character from the trailer in the magazine and in the poster to show consistency and a clear connection between our main product and ancillary task. Furthermore in the trailer our protagonist character is seen to be wearing hooded jumpers which is stereotypical worn by young teens with some sort of gang affiliation, it is evident by looking at the poster and independent film magazine that we imported the 'Hoody' theme in the ancillary. The 'Hoody Theme' links to our target audience as hoody's are the trend and day to day clothing of the youth, and as they are affordable and not out of their price range they are accessable to the youth. Also the media has enforced a moral panic on society as it exaggerates hooded clothing regards youths as outlaws and a challenge to authority and tries to marginalise the youth from society, which we imported that moral panic into our trailer seeing the youths marginalised in socicety and gang relations. We imported scenes from the trailer and placed them into the poster making it evident that the poster is related to the trailer, and in the poster we got same font which is used in the independent magazine which also shows a relationship between the two ancillary text and the main product. Also the same escapism theme is seen throughout all our products.
We challenged stereotypes of females as they are normally seen as uneducated and usually dressed in provocative clothing, however this was not the case as in our trailer as we formed our female character to present her self in a more respectful manor and was in this case more educated than the male. we linked our story line to Levis Strausse's theory of 'Binary Opposition' Good vs Evil, Girl vs Boy etc. In our trailer the use of binary opposition we made was good vs evil as the girl played the good samaritan trying to encourage her boyfriend to make the right choices and focus on his career rather than living for the streets. we also used the binary opposition theory in the independent magazine, showing the contrast in colours where the characters colour was manipulated to look bright and stand out and made the background block of flats look dark to convey many meanings like for example the dark grey block of flats may anchor the theme of pain and struggle while the main image of the model to is brighter may convey theme of hope and escapism .
As you can see using this fish tank example, the 2 ancillary text relate to the main trailer by them using the protagonist character on the front cover of both of them which makes viewers immediately think of the trailer when they look at the poster and magazine.Also the way the character is dressed in both ancillary represents the working class culture the fish tank trailer portrays.
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