Mood Board Analysis: Target Audience

What is a Teaser Trailer?

A teaser trailer is a short trailer which is used to advertise different media forms such as television programmes, games or in this case film trailers. Teaser trailers are usually released a while before the film creating suspense, which draws an audience’s attention to actual release of the film.

I have created a mood board which I believe is a good representation of our desired target audience for our trailer. From looking at various trailers, age group and audience have been similar. From my mood board clear images ranging from young black males to district line trains have been illustrated. I added these images considering social realist films are usually directed to a niche target audience of people in the 'C2' - 'E' socio demographic income bracket. I also believe that our trailer would be of greatest interest to those who can most relate to it, which is why there are images of London buses as London would be the area in which our trailer would be set as appose to say the countryside which is not known for regular gun crime or violent teens. The mood board is dominated by young males as I believe that social realism films which depict violence usually appeal more to males than females and so I added only one image with females in it to show the uneven ratio of males to females who are most likely going to watch the film. 

Created by Abena Amoako