Independent Film Magazine Preferences

This is an example of the Sight and Sound Magazine which is published by the BFI featuring Johnny Depp. By analyzing this front cover I became interested in the pose of the actor. Most magazines feature images with a direct mode of address to compel and audience towards the magazine and the person featured on the front cover. This image however takes a different approach as it appears to be in motion and has no eye contact with the audience. I found this to be effective as it relates to the film and title "gangster special" as the image anchors the "gangster" impression with the gun and disguisable outfit. 

Here is another example of an issue which features Johnny Depp however, for his role in 'Charlie and the Chooclate Factory'. I chose to analyse this issue also as I feel it is a good embodiment of how each issue is adapted to suit the chosen film despite the magazine featuring the same actor. This image has a direct mode of address as it resemble the kind of character 'Willie Wonker' was for example, friendly and approachable which is what the direct mode of address helps to create through the image. The Logo for 'Sight and Sound' has also been adapted for this issue, however it is still identifiable by the use of yellow and black which is consistent among all issues, this helps to establish the 'Sight and Sound' brand which is important for customers when coming to by a magazine.

Created by Abena Amoako